Crystal Pisano

Copywriter

Credit One Bank

November 2015 – Present

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I've created copy for emails, DM kits, internal documents, press releases, and web content for the bank's marketing efforts as well as in conjunction with the launch of the bank's partnership with NASCAR. I have developed new style guides and templates for letters and emails in an effort to increase consistency and brand adherence across multiple departments. I have also edited more than 1,000 letters and pieces of variable copy as part of a project to overhaul the existing communications from the customer service department.

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Copywriter

The Cosmopolitan of Las Vegas

May 2015 – October 2015

 

I was responsible for developing copy for various pieces of marketing material produced by the In-House Studio. I assisted with concepting for experiential events and projects hosted by or within The Cosmopolitan. I also edited copy for grammar, punctuation, style, tone, and brand adherence.

 

Copywriter/Copy Editor

Caesars Entertainment

​2011 – 2015

 

I wrote copy for marketing materials for the 16 brands managed by Caesars Entertainment and helped develop visual identity systems and brand guidelines for new or changing brands. I edited copy to ensure that all pieces had correct grammar, punctuation, style, tone, and brand adherence.

 

 

Manager/Social Media Coordinator

SEGA Gameworks

2008 – 2011

 

I assisted with scheduling, overseeing the venue, and supervising a specific department. I created and maintained the venue's social media pages and ran promotional campaigns to help increase revenue/foot traffic.